Advertiser: EA
Agency: PRETTYBIRD, CRYTEK
Category: Animation
Storyboard Artist: Chris Weston
Director/Creative Director: Albert Hughes (Prettybird)
Creative: Charles Deenen
Executive Producer: Ali Brown (Prettybird)
Writer: Ethan Erwin
Editor: Sandra Granovsku
Brief Explanation
EA Games commissioned director Albert Hughes of the Hughes Brothers to concept and create a series of original films for the release of Crysis three. Albert created six unique films that not only showcased the world of Crysis 3, but spun a narrative. Armed with Crytek’s CryEngine3 – the developer’s premier all-in-one game development engine, Albert elevated the production to filmic heights, controlling every aspect of his environments, from lighting, camera moves and lenses, down to the most minute detail, including the shadows of the clouds, opacity of the fog, textures of the vegetation and the feel of the water.JURY: Password for Video: cannes