LED vs. plasma, ambient light sensors vs. screen blanking, dynamic backlights vs. picture-in-picture. With all this technical talk, itâs no wonder consumers spend hours researching tech specs and prices for appliances and electronics. But what else you could you (and would you rather) be doing with this time?
Leo Burnett Chicagoâs first campaign for new business win h.h. gregg, "Voice of Reason," reminds consumers that they don't have to waste time researching appliances and electronics when the sales associates at h.h. gregg are already experts in the matter.
Category: Home electronics
Client: h.h. gregg
Agency: Leo Burnett Chicago
Production: Anonymous Content
Country: United States of America
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Director: Britt Nolan
Creative Director: Mikal Pittman
Senior Art Director: Chris Walker
Senior Copywriter: Alan Shen
Executive Producer: Denis Giroux
Producer: Bridget Rose
Director: Brian Billow