Alternative Title: Red Dot
Media: Web Film
Category: Public interest
Client: Minderoo Foundation
Agency: AT Creative / ZAC Creative / Kiosk Creative Services
Production: Open Spaces Productions
Country: Australia
Director: Matt Pitcher
Executive Creative Director: Andrew Tinning
Creative Director: Tom Wilson
Art Director: Andrew Tinning
Copywriter: Andrew Tinning
Copywriter: Tom Wilson
Producer: Beatrice Masia
DoP: Mick McDermott
Sound Studio: Brainestorm
Sound Engineer: Nick Gallagher
Agency Producer: troy zafer
Post production: Boogie Monster
Editor: Joel Taylor
Colourist: Steve Vojkovic
Client: Daniel Stacey
Published: February 2018
Synopsis:
Tobacco is the single greatest preventable cause of death and disease in the world.
Increasing the minimum legal age to purchase tobacco products to 21 will help reduce tobacco use among young people, save lives and help make the next generation tobacco-free.
The younger our kids try cigarettes, the more likely it is they'll become addicted adult smokers. This makes them prime targets for Big Tobacco. To help protect our kids from this killer, ECI wants to see the legal purchase age of tobacco raised from 18 to 21