Category: Fundraising & appeals
Advertiser: ELIYA ASSOCIATION
Product/Service: ADVANCEMENT OF BLIND AND VISUALLY IMPAIRED CHILDREN
Agency: DRAFTFCB + SHIMONI FINKELSTEIN BARKI
Production Company: BUNKER PRODUCTION AND POST , Tel Aviv, ISRAEL
Executive Creative Director: Kobi Barki
Creative Director: Kobi Barki
Copywriter: Kobi Barki/Tomer Ciubotaru
Art Director: Kobi Barki/Tomer Ciubotaru
Agency Producer: Eti Naaman
Account Supervisor: Yosefa Galante
Advertiser's Supervisor: Orly Layzer
Producer: Sasi Bar/Shiran Bar
Director: Omer Bublil
Editor: Elad Cohen
Sound Design/Arrangement: Siganl Sound
Post Production: Bunker Production And Post
Cameraman: Amnon Haas
EditingCompany: Bunker Production And Post
Editing Company: Bunker Production And Post
English Description
We invited the 250 blind and visually impaired kids attending ELIYA's preschool to tell us how they imagine their ideal logo. Using words and facial expressions, they described numerous imaginary logos - each with a unique set of colors, texture and form. We filmed a selection of these children describing their logo design. These "logo stories" which became the charity’s new corporate identity were broadcast on TV.