Category: Retail Services
Brand: ELON Richardsons
Agency: Bacill
Geo: Sweden
Additional Info: Ambient
Advertising Agency: Bacill, Karlstad, Sweden
Art Director: Jon Skoglund
Copywriter: Kaj Stenberg
Film Photographer: Fredrik Torstensson
Additional Credits: JCDecaux Sweden, Karlstadsbuss, ELON Richardson Service Technicians
Published: January 2018
Synopsis:
As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus.
ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected.