Media: TV
Category: Other
Client: Elvie
Agency: Mother, London
Production: Mother
Country: United Kingdom
DoP: Fiona Jane Burgess
Music Company: Wonderkid Sound
Singer/Songwriter: Mother
Published: September 2018
Synopsis:
To mark the launch of the world’s first silent wearable breast pump, consumer tech company Elvie are releasing a tongue-in-cheek music video that showcases the freedom the new pump gives to expressing mums. Created by Mother, the film and social assets will launch online and through social channels in the UK and US. The concept focuses on the insight that, until now, new mothers had to be hooked up to clunky and noisy contraptions to express milk, and kept telling us how they felt “like a cow”. The Elvie Pump however, is completely silent, has no wires or tubes and fits discreetly inside a nursing bra, giving women the freedom to move, hold their babies, and even go out while pumping.