Category: Public Interest, Ngo
Brand: End Kids Cancer
Website: http://www.endkidscancer.org/
Media: Online
Country: USA
Advertising Agency: Rpa, Santa Monica, Usa
President, Chief Executive Officer: Bill Hagelstein
Senior Vp, Chief Marketing Officer: Tim Leake
Senior Vp, Chief Digital Officer: Mike Margolin
Vp, Group Creative Director: Marlon Hernandez
Creative Director: Bang Pham
Associate Creative Director: Yama Rahyar
Senior Art Director: Hide Konishi
Art Direction Intern: Kyle Dempsey
Vp, Executive Producer: Carolyn Casey
Sr. Digital Producer: Ana Ponce
Digital Producer: Cassandra Mai
Broadcast Production Coordinator: Elijah Jones
Assistant Editor: Emelie Claxton
Executive Assistant: Alyse Zigman
Digital Strategy Coordinator: Emily Puig
Associate User Experience Architect: Sabrina Lee
Support Specialist: Nick Hayes
Date: May, 2017
Synopsis:
Facebook users can participate by sharing a photo and figuratively “donating” a memory from their own lives (e.g., their first day of school, the day they got engaged, etc.) with the hashtag #ShareALifeEvent and a pre-written message explaining the purpose and the URL where individuals can make a donation. Users can nominate their friends to participate and pass the campaign forward.
The shareable fundraising campaign was made in partnership with Facebook Creative Shop.