Advertiser: ENEL
Agency: SAATCHI & SAATCHI
Category: Corporate Image
Creative Director: Agostino Toscana
Music: "always On My Mind" - Elvis
Account Manager: Alessandra Falconi
Executive Creative Director: Agostino Toscana
Creative Director: Alessandro Orlandi
Editing Company: Frame By Frame
Account Manager: Giulia Giuffrida
Art Director: Manuel Musilli
Agency Producer: Raffaella Scarpetti
Director: Benito Montorio
Copywriter: Antonio Di Battista
Post Production: Frame By Frame
Account Supervisor: Giorgia Buoncristiani
Copywriter: Lorenzo Terragna
Creative Director: Manuel Musilli
Director Of Photography: Luca Bigazzi
Agency Producer: Manuela Fidenzi
Brief Explanation
In this scenario, Enel launched “Millions of Moments”, a corporate campaign to celebrate the heroism of Italians. These three films –part of a larger campaign– tell how the company remains close to people, moment to moment. "Moments" are the theme of this campaign that celebrated the presence of energy in people's lives and the heroism of those who work hard to achieve their goals.The film "Birth" tells of the most important moments and hopes, sometimes impatient, of a pregnant woman. Symbolically, we are told that at the best moments of people's lives, behind their commitment and human energy, there has always been the energy of Enel.