California’s state mascot explains the “bear” facts of energy conservation in a new television and online ad campaign directed by A Common Thread’s Eli Green for Energy Upgrade California and Campbell Ewald.
Media: TV
Category: Public interest
Client: Energy Upgrade California
Agency: Campbell Ewald
Production: A Common Thread
Country: United States of America
Director: Eli Green
Executive Creative Director: Jo Shoesmith
Copywriter: Ryan Eubanks
Associate CD / Art Director: Vanessa Witter
Senior Art Director: Chris Whitehead
Account Director: josh gold
DoP: Topher Osborn
Editing Company: jumP LA
Post production: The Mill
Head of Production: John Haggerty
Account manager: CJ Abell
Christopher Robertson, Integrated Producer (Campbell Ewald)
J.P. McMahon and Tristan Drew, Executive Producers (A Common Thread)