E.ON Film, Digital The Power of Swimming (English subtitles) by M&C Saatchi Stockholm

The Film titled The Power of Swimming (English subtitles) was done by M&C Saatchi Stockholm advertising agency for E.ON in Sweden. It was released in Jul 2016.

E.ON: The Power of Swimming (English subtitles)

July 2016
July 2016
Production Agency

Credits & Description:

Energy company E.ON and the Swedish Swimming Federation have launched a campaign that uses virtual reality to encourage reticent children into the water.
One in five Swedish children can't swim, despite the fact that they live in a land of lakes that is surrounded by sea. This campaign introduces a group of children who are afraid of the water -- they say things like, "It doesn't feel very nice," and, "I'm sad when my friends swim but I can't" -- and uses VR exposure therapy to address the...

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