Category: Household: Cleaning Products
Advertiser: PROCTER & GAMBLE
Product/Service: ERA CLOTHING DETERGENT
Agency: LEO BURNETT TORONTO
Production Company: SONS AND DAUGHTERS, Toronto, CANADA
Date of First Appearance: Apr 25 2011
Chief Creative Officer: Judy John
Creative Director: Judy John/Heather Chambers
Copywriter: Morgan Kurchak
Art Director: David Federico
Agency Producer: Franca Piacente
Account Supervisor: Account Director: Natasha Dagenais
Director: Peter Martin
Account Manager: Account Executive: Dan Koutoulakis
Other Credits: Group Creative Dir: David Federico/Morgan Kurchak. Group Account Dir: Wendy Dixon
English Description
Era Detergent is the Chuck Norris of detergents. This is just one of an infinite number of legends touting Era's stain fighting prowess brought to life.