Advertiser: ERAM
Agency: HAVAS 360
Category: Static
Advertising campaign: WHAT KEEPS GIRLS WALKING
Producer: Christophe Tomas
Art Director: Gael Caron
Animation: Ilan Haddad
Director: Laure Cohen
Advertiser's Supervisor: Pauline Arguillere
Cameraman: Valentin Vignet
Copywriter: Benoit Salles
Agency Producer: Cécile Ousset
Music: Franklin Ferrand
Sound Design/Arrangement: Franklin Ferrand
Director: Ilan Teboul
Executive Creative Director: Derouault Thomas
Producer: Jean-Charles Felli
Sound Design/Arrangement: Florian Dubos
Sound Design/Arrangement: Jérome Riera
Sound Design/Arrangement: Jocelyn Moze
Account Supervisor: Matthieu Habra - Co-Ceo
Account Supervisor: Ophélie Dumay
Agency Producer: Stéphanie Huguenin
Account Supervisor: Vincent Mayet - Co-Ceo
Brief Explanation
The 5 young women, who are total opposites, meet in the Kitchenette, a small tea room. There is Fleur, the barmaid; Léna, the team leader; Salomé, the boss’ wife; the two neighbours, the florist from opposite and Camille, who works in a shoe shop on the street.The restaurant is not doing well anymore. It’s only these few regulars that keep the place going.These women form firm and unwavering friendships through their common love of shoes and a shared goal: to save the restaurant.