Erste Bank: Erste Bank

Credits & Description:

Erste Bank/ Ceska Sporitelna
Geo: PRAGUE
Entrant Company Y&R Prague
Agency Network Young & Rubicam
Holding Company WPP Group
Production Company Bistro Films
Advertiser Brand Erste Bank/ Ceska Sporitelna
Production Company (additional) AdWood
Post Production Company Spoon
Music/Sound Company Studio BEEP
Regional Chief Creative Officer Jaime Mandelbaum
Chief Creative Officer Tereza Sverakova
Executive Creative Director Dora Pruzincova
Creative Director Art Marco Antonio do Nascimento
Art Director Eugen Finkei
Art Director Zuzana Marhefkova
Copywriter Jiri Kirchner
Copywriter Iva Psenickova
Copywriter Jan Marcinek
Case Director Artem Leontev
Digital Strategist Jaroslav Horvath
Executive Managing Director Tomas Dvorak
Group Account Director Jakub Heres
Account Director Monika Ryczko
Senior Account Manager Martina Dankova
Senior Account Manager Judita Hronkova
Account Manager Jan Anton
Agency Producer Jana Dlouha
Agency Producer Natalie Kurucova
Agency Producer Tomas Tomasek
Executive Producer Jiri Ptacek
Executive Producer Jan Kallista
Line Producer Adam Polak
Director Jasmina Blazevic
Director Zuzana Kirchnerova
Director Mugshots
Director Stepan Kucera
Editor Filip Malasek
Music Thomas William Hill
Photographer Matus Toth
Post Production Spoon
Sound Studio BEEP
Synopsis:
During communism, disabled people were hidden from the rest of Czech society. And things aren’t much different almost 30 years later. ERSTE Bank, the oldest and largest Czech bank, decided it was time for a change.
In order to turn the abandoned village of Neratov into a flourishing, self-sufficient community, ERSTE Bank created a campaign as inclusive as the village itself. An integrated campaign developed together with the people of Neratov that made the village one of the most visited places in Czechia and helped change the perception of disability for generations to come.