Advertiser: ESKOM
Agency: DRAFTFCB SOUTH AFRICA, HELLOCOMPUTER
Category: Corporate Information
Chief Creative Officer: Brett Morris (Draftfcb South Africa (Pty) Ltd)
Videographer: Grant Campbell (Hellocomputer)
Art Director/Designer: Jade Amic (Hellocomputer)
Copywriter: Camilla Clerke (Hellocomputer)
Executive Creative Director: Kerry Friend (Hellocomputer)
Art Director/Illustrator: Linel Louw (Hellocomputer)
Project Manager: Martin Pelser (Hellocomputer)
Copywriter: Rory Macrobert (Hellocomputer)
Creative Director: Matthys Esterhuysen (Hellocomputer)
Production: Michelle Geere (Hellocomputer)
Videographer: Chad Rutter (Hellocomputer)
Technical Director: Johan Pieterse (Hellocomputer)
Production: Karen Peterkin (Hellocomputer)
Retoucher: Rob Frew (Rob Frew)
Lead Developer: Stanton Roux (Hellocomputer)
Art Director/Illustrator: Coenraad Sutton (Hellocomputer)
Brief Explanation
49m is an initiative that encourages South Africans to live sustainably. They required a platform that would educate, entertain, and appeal to the nation. We created a website to not only explain their mission, but to show it as well. To make this as engaging as possible, we asked South Africans to “pledge” to live green. Illustrations humorously depict both the positive of pledging, and the negative of ignoring the pledge. Businesses had a separate portal where they could interact and document their journey to sustainability. Currently, almost 250 000 South Africans have taken the pledge to live green.