Mashal Sports with the support of the International Kabaddi Federation (IKF) and the Amateur Kabaddi Federation of India (AKFI) have teamed up to launch Pro Kabaddi with Star Sports being the official broadcast partner. While Kabaddi has successfully progressed from an Indian sport to one played in the international arena, it fails to connect with the youth of today. It was no longer cool and this was the biggest challenge. Through the âLife is Kabaddiâ campaign, Ogilvy and Mather attempts to engage the youth at an emotional level with this intrinsically Indian game; make them see the game in a whole new light.
Category: Publications & media
Client: Star Sports
Agency: Ogilvy & Mather Mumbai
Production: Tubelight Films
Country: India
Director: Prashant Issar
Creative: Nishigandh Dhende
Creative: Harshada Menon
Creative: Devang Patel
Creative: Abhijit Avasthi
Creative: Sumanto Chattopadhyay
Creative: abhijit karandikar
Creative: Harshada Menon
Creative: Nilay Moonje
Producer: Radhika Sawhney
Planning: Khushnuma Daruwala, Jasmeeta Agarwal
Account Management: Walter Noronha, Faisal Mahfooz, Saurabh Talpade & Yusuf Rizvi