Espresso Tea Latte: New smart business person

Credits & Description:

Category: Non-Alcoholic Drinks
Media: Film
Category: Alcoholic Drinks
Brand: Kirin
Agency: Frontage
Geo: Japan
Advertising Agency: Frontage Inc., Tokyo, Japan
Creative Director: Shiro Ueshima
Art Director: Kuniyasu Obata
Copywriter: Yuki Asai
Planner: Shogo Mutagamihigashi
Technical Director: Seiji Doi
Account Executives: Yasuhisa Chiku, Tsuyoshi Hachiya
Designer: Kei Kawakami
Creative Producer: Chiharu Yato
Producer: Mariko Tsutsumi
Production Managers: Akane Maekawa, Yuki Shiihara
Director: Youdai Kita
Production Company: Taiyo Kikaku
Sfx: Kenji Kawaguchi
Production Designer: Yuichi Ishida
Casting: Keita Nagahara
Hair & Make-Up: Miyuki Yoshida
Stylist: Mika Matsumoto
Editor: Syuhei Oohashi
Colorist: Masahiro Hasegawa
Sound Production Company: Thirtieth Co., Ltd., Tokyo
Sound Mixer: Akari Tatsumi
Music Producer: Katsuya Yamada
Client Supervisor: Yoshinori Tashiro/Takahide Matsuoka/Yuka Ohmori
English Context Explanation:
Japan Is A Vertically-Structured Society That Respects Seniors. Therefore, Younger People Hesitate To Take A Break At The Office. Kirin Espresso Tea Latte Is A Product Designed For Young People To Help Them Take A Smart Break. Not A Traditional Coffee Break, But A Stylish And Smart Tea Break.
Published: October 2016
Description: This was created to promote Kirin Beverage's new tea "Espresso Tea Latte". It is designed especially for smartphone viewers to watch repeatedly for its surprising ending.
Synopsis:
“KIRIN Espresso Tea Latte” is a 30th year anniversary product from Japan’s most popular tea beverage series. Especially for male business persons there are more coffee drinkers, and the tea only consumed by few who really like tea.Our goal is to achieve the recognition of the product from those coffee drinkers, and implemented policies that recommends a stylish and smart tea break rather than a traditional coffee break with this new product.