Esurance #EqualDreams
Esurance released "#EqualDreams," a new video that takes a position that all people's dreams should be equal. The film, which was shot at a real wedding, features children and gay teens who are asked to describe, in their words, what their future wedding day would be like. Watch the video at http://www.esurance.com/equal-dreams. The video, created by Leo Burnett Chicago, was filmed at a wedding on June 13, 2015 in Chicago. In addition to young children, gay teens appear in the video describing the doubt they had about the chance to one day get married. "I knew that I was different and I didn't see anyone around me like me who, you know, were two women living together as a married couple. I just couldn't picture it," said Shannon, a gay teen interviewed in the video. Ruby, a girl at the wedding, concludes "everybody's dreams should be allowed to come true because everyone should be happy."
Client: Esurance
Agency: Leo Burnett Chicago
Campaign: #EqualDreams
Chief Creative Officer: Susan Credle
Creative Director: Brian Shembeda, Jeff Candido, AJ Hassan
Art Director: Rene Delgado
Copywriter: Jono Paull
Executive Producer: Matt Blitz
Producer: Adine Becker
Account Director: Susan Stefaniak
Account Director: CJ Nielsen
Senior Account Executive: Myco Nguyen
Prod Company: Native Content
Director: Tom Dey
Exec Prod: Tomer Devito
Line producer: Amy Turner
DP: Nicole Hirsch Whitaker
Editorial House: CUTTERS
Editor/Partner: Kathryn Hempel
Asst Editor: Marion Oliver
Producer: Patrick Casey