Starring the former World Number 1 golfer Rory McIlroy, Saatchi & Saatchi London's latest 3 minute film in The European Tour's, "See Every Shot Imaginable" campaign, pits Rory's golf (and banter) skills up against a robot in a remarkable challenge that sees the two of them hitting balls into washing machines, while simultaneously trading insults as to each otherâs sporting and other prowess.
Filmed at the PGA National Resort & Spa, Florida, the challenge culminates with a bid to hole a ball into a washing machine drum placed 150 yards away and raised 50 feet high at a driving range.
Category: Entertainment & leisure
Client: The European Golf Tour
Agency: Saatchi & Saatchi London
Production: Motion Picture House/Caramel Pictures
Country: United Kingdom
Director: Kevin Hutchins
Art Director: Mark Norcutt
Art Director: Greg Martin
Copywriter: Laurence Quinn
Copywriter: Michael Campbell