Media: TV
Category: Public interest
Country: Sweden
Advertised brand: EuroPride 2018
Advert title: The Voice of Change
Advertising Agency: Åkestam Holst NoA, Stockholm, Sweden
Creative Director: Magnus Jakobsson
Art Director: Eva Wallmark
Copywriter: Stephanie Moradi
Production: Flickorna Larsson
Published: December, 2017
Synopsis:
This year EuroPride will be held in Stockholm and Gothenburg, Sweden. To raise awareness for transgender rights, we are launching an initiative called The Voice of Change today. It’s an important message recorded with a voice that’s transitioning from female to male. 100% real. We’ve made a voice-recording with a transgender person in transition, after every testosteron shot. After several months we then combined all the recordings into one important message.
In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world.