Category: Broadcast Idents & Sponsorships
Advertiser: EUROSPORT
Product/Service: EUROSPORT
Agency: EUROSPORT
Production Company: LES TÉLÉCRÉATEURS, Paris, Amsterdam, FRANCE, THE NETHERLANDS
Production Company: MASSIVE MUSIC, Paris, Amsterdam, FRANCE, THE NETHERLANDS
Date of First Appearance: Apr 5 2011
Chief Creative Officer: Philippe Oizillon - Eurosport
Executive Creative Director: Stéphane Rinaldi/Guillaume Mouillé - Eurosport
Creative Director: Eric Nung - Les Télécréateurs
Art Director: Sébastien Cannone - Les Télécréateurs
Agency Producer: Eric Nung - Les Télécréateurs
Producer: Hans Brouwer/Lodewijk Pottker
Music: Mr. J.a.w. Brouwer
English Description
Following your team, your sport. It’s an emotional rollercoaster. Joy when they win, despair when they lose, anger at the ref, encouragement for your idols.
The emotion of live sport is what unites Eurosport’s 250m viewers. Regardless of the language (Eurosport broadcasts in 20), regardless of where they are (59 markets), regardless of which platform (content is available via TV, internet and mobile), live sporting action creates an emotional reaction.
Eurosport’s new brand refresh transmits the emotional power of sport to a global audience while also highlighting the wide range of live action on the channel.
Anger is one of six 20-second idents each featuring three sports and focusing on a single emotional response: Joy, empathy, encouragement, anguish, surprise and anger. The fans and their emotional reaction sit at the heart of the narrative.
In Anger we see a sports fan standing in the dark, it is raining heavily. An archer shoots past him into an illusionary target, which ripples away. A rugby player is heavily tackled in front of him. We switch viewpoints and accelerate behind a racing bike towards the fan. The fan shouts as the motorcycle skids and crashes.
The ident ends with “All sports, all emotions”.