Category: Household: Other
Advertiser: PANASONIC CORPORATION
Product/Service: EVOLTA
Agency: HAKUHODO
Production Company: HAT, Tokyo, JAPAN
Executive Creative Director: Yoichi Miura/Satoru Yokoyama/Toshikazu Ieda
Creative Director: Akihiro Arai/Kan Ishii
Copywriter: Akihiro Arai/Kan Ishii
Account Supervisor: Junichi Sawaguchi
Producer: Shoji Matsui
Director: Yuji Oishi
Editor: Fumitomo Kobayashi/Nobuo Hayashi
Sound Design/Arrangement: Katsuya Yamada
Post Production: Image Studio 109
Cameraman: Hisao Hashimoto
Planner: Akihiro Arai/Kan Ishii
Planner: Akihiro Arai/Kan Ishii
English Description
The Triathlon consists of three events in succession: swim, bike and run.
In beautiful Hawaii, Evolta is set to take on the most grueling triathlon of all,
an incredible 226.2 km. The time limit is one week.
The robots must run non-stop, except for charging time. Powered by 3 rechargeable EVOLTA batteries, the Evolta robots will aim for the finish line. Hampering the EVOLTA ROBOT s will be the waves, tide, sea, and the winds blowing from the mountains. Can the EVOLTA ROBOT reach the finish line before the time limit?