Category: Household: Other
Advertiser: PANASONIC
Product/Service: EVOLTA BATTERIES
Agency: HAKUHODO
Agency: HAKUHODO ARCHITECT
Production Company: HAT, Tokyo, JAPAN
Date of First Appearance: Dec 28 2010
Chief Creative Officer: Katsunori Tsuyama
Executive Creative Director: Yoichi Miura
Creative Director: Akihiro Arai/Kan Ishi
Copywriter: Akihiro Arai/Kan Ishi
Account Supervisor: Junichi Sawaguchi
Producer: Shoji Matsui
Director: Yuji Oishi
Editor: Fumitomo Kobayashi/Nobuo Hayashi
Sound Design/Arrangement: Aiin
Post Production: Image Studio 109
Animation: Wow
Cameraman: Hisao Hashimoto/Kazuharu Tabuchi
Music: The Inazuma Sentai/We Challengers
Planner: Akihiro Arai/Kan Ishi
Editing Company: Image Studio 109
Other Credits: Tomotaka Takahashi/Robot Creator
English Description
This commercial documents a demonstration followed by the public live and in real time via video streaming and Twitter in which a robot walks 500 kilometers from Tokyo to Kyoto on rechargeable batteries.
Powered by rechargeable batteries, our robot would walk the 500 kilometer historic Tokkaido road from Tokyo to Kyoto. The robot had to cover 10 kilometers per day on just one recharge. The route includes 18 kilometers of steep mountain passes. Taking the risk that the batteries might fail, we announced the route and opened it to the public, and streamed the video live, welcoming comments via Twitter.
We gathered over 7,000 Twitter followers and received over 35,00 tweets. The video stream attracted over 85,000 viewers.