Advertiser: EVONIK
Agency: AT SALES COMMUNICATIONS
Category: Corporate Information
Creative Director: Andreas Kaup (At Sales Communications Gmbh)
Art Director: Hape Tebraak (At Sales Communications Gmbh)
Jumior Art Director: Bettina Mendili (At Sales Communications Gmbh)
Customer Consultant: Shirin Omidwar (At Sales Communications Gmbh)
Junior Customer Consultant: Vanessa Sander (At Sales Communications Gmbh)
Creative Director: Olaf Fuldner (At Sales Communications Gmbh)
Brief Explanation
Task:Bring primary school children closer to the science of chemistry and increase the awareness for the engagement of the Evonik Foundation.Idea / Realisation:For children chemistry often has the reputation of being difficult or boring. So how could we raise their interest and make them exited about? We used the internet as the most preferred medium by children and created an online platform named “Professor Proto’s Fantastic Institute”. The design: A virtual laboratory that explains the elements shows experimental-videos and milestones in the chemical history.Results:Close to 1.000 unique visitors in the first month after launch.