| PIAF 2011 | ||
|---|---|---|
| Storytelling | - | Gold |
How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon.
We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we released the English version and it went viral again.
Advertising Agency: Excentric, Lisbon, Portugal
Published: December 2010