Media: Interactive
Category: Charities & appeals
Client: Exito Foundation / gen cero
Agency: Sancho BBDO
Country: Colombia
Executive Creative Director: Mario Lagos
Executive Creative Director: Juan David Jaramillo
Creative Director: Andres Luque
Creative Director: Daniel Delgado
Art Director: Marcela Zapata
Art Director: Ivan Saavedra
Copywriter: Jeronimo Zapata
Account Director: Katalina Espinel
Synopsis:
We designed 15 T-shirts, each one with a essential food that a child with malnutrition needs and we put a QR code in them that when scanned directed people to the website of the foundation, where people could donate the food of the T-shirt as many times as they wanted. When people bought it, they committed themselves to a challenge: have someone donate each time they wear it.