#themostsavagecasting
AGENCY CONTRAPUNTO BBDO
Brand: FAADA
Media: Online
TITLE #themostsavagecasting
CLIENT FAADA
MEDIA Digital, Social Networks, PR
COUNTRY Spain
DATE OF CAMPAIGN 27/05/2015
AGENCY CONTRAPUNTO BBDO
CREATIVE TEAM
Creative Directors: Jofre Biscarri and Carlos de Javier
Copywriter: Emma Piquer
Arte Director: Mimi Margalef
IDEA
We made a real casting of children between 3 and 5 years for a supposed TV ad . The children had to imitate various wildlife. After we interviewed the parents and explained the conditions in which their children would work during filming. Hunger, stress, thirst, separation of mothers, electrical shocks, amputations, among others. The campaign ends with the slogan : It's true. It’s cruel. These are the conditions which wild animals used in advertising, TV and cinema, undergo.