Media: Online
Category: Public interest
Agency: Publicis
Brand: FAD
Geo: Europe, Spain
To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever.
Advertising Agency: Publicis, Madrid, Spain
Executive Creative Director: Alexandre Okada
Creative Directors: Rafael Santamarina, Bitan Franco
Art Director: Anthony Caseiro
Director: Alex Juliá
DP: Marc Miró
Music: Cristian Varela, Abel Ramos, Dani Moreno, in collaboration with Lovemonk
Production Company: Igloo films
Published: June 2013