Category: Public Health & Safety
Advertiser: FAD - FOUNDATION AGAINST DRUG ADDICTION
Product/Service: AWARENESS CAMPAIGN ON ALCOHOL CONSUMPTION
Agency: SHACKLETON
Production Company: BLUR PRODUCCIONES, Madrid, SPAIN
Executive Creative Director: Juan Silva
Copywriter: Guille Baviano
Art Director: Eoin Sherry
Agency Producer: Manuela Zamora/Iraida Martínez
Account Supervisor: Lara Martínez
Producer: Pablo Garcia Acón
Director: Zipi
Sound Design/Arrangement: Beat Music
Post Production: Blur Producciones
Music: Ale Martí
Account Manager: Marta Gutiérrez
Account Manager: Marta Gutiérrez
English Description
Currently, alcohol is the most consumed substance in Spain among the population between the ages of 15 to 64, with a prevalence of consumption of 78.7% in the last year.
In face of society's acceptance, where no one really considers this to be a drug, the FAD (Foundation Against Drug Addiction) needed to raise public awareness of the seriousness of excessive alcohol consumption, spanning all age groups and addressing both young and mature audiences.
The TV spot presents a very clear and sensitive approach not triggered at producing a feeling of guilt but rather a realistic reflection on alcohol consumption. To this end, we developed the creative concept, "The time you spend with alcohol, you steal from everything else."