Fairtrade: FAIR STORY

Credits & Description:

FAIR STORY
Advertiser FAIRTRADE
Product FAIRTRADE
Entrant THE SWEET SHOP Auckland, NEW ZEALAND
Type of Entry: Craft: TV
Category: Animation
Title: FAIR STORY
Advertiser/Client: FAIRTRADE
Product/Service: FAIRTRADE
Entrant Company: THE SWEET SHOP Auckland, NEW ZEALAND
Advertising Agency: GENERATION ALLIANCE Sydney, AUSTRALIA
Creative Credits
Production Company: THE SWEET SHOP Auckland, NEW ZEALAND
Name Company Position
Nick Morgan Executive Creative Director
Jacqueline Morony Creative Director
David Faulks (Managing Director) Copywriter
Kate Aitken Agency Producer
Sharlene George (Global Executive Producer)/Andrew Levene Producer
Jeff Wood Director
John Mayes Editor
Human Worldwide/Uk Sound Studio
Mpc/London Post Production
Tom Wales Production Designer
Marshall Street Editors/London EditingCompany
Paul Prince (Chief Executive Officer) Other Credits
Brief Explanation:
What’s different about this latest 90 sec film is that it’s not just an ad. We have stepped outside traditional linear advertising to create a story concept for Fairtrade that straddles film, TV and online interactivity.