Alternative Title: Farley & Bell
Category: Public Interest, Ngo
Client: Fairtrade
Brand: Fairtrade Foundation
Media: Experimental
Country: United Kingdom
Advertising Agency: Amv Bbdo, London, Uk
Creatives: Clark Edwards, Andre Hull
Production Company: Acne London
Director: Johnny Hopkins/ Acne
Date: February, 2017
Description:
Cheap food on the high street often means someone else is paying the price. Low incomes in developing countries keeps farmers in poverty. This leads to poor healthcare, dangerous working conditions and having to send their young children to work. Would people still love a bargain if we brought these problems closer to home?