Fanta Film, Digital World's First Tastable Print Ad by OgilvyOne Middle East Dubai

The Film titled World's First Tastable Print Ad was done by OgilvyOne Middle East Dubai advertising agency for Fanta in United Arab Emirates. It was released in Feb 2013.

Fanta: World's First Tastable Print Ad

Brand
Released
February 2013
Posted
February 2013
Industry
Copywriter
Art Director
Client Service Director
Account manager
Illustrator

Credits & Description:

Media: Print
Category: Non-alcoholic drinks
Agency: Ogilvy
Brand: Fanta
Geo: Asia, United Arab Emirates
Like a burst of sunshine through a cool wisp of wind, it's sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta's new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!
Advertising Agency: OgilvyOne Middle East, Dubai, UAE
Creative Directors: Fabian Roser, Sally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Directors: Sevim Oezdel, Tarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji
Published: January 2013