The Cultivator USA campaign marries the brandâs year-old "Pairs well with people" tag with its long-time bike-friendly positioning.New Belgium sponsors the 12-city, multi-day Tour de Fat bike extravaganza, now in its 15th year; its flagship brew is Fat Tire Ale; employees are actively encouraged to bike to, and in some cases, even at work.
Category: Drinks, alcoholic
Title: Choppers
Client: New Belgium Brewing
Agency: Cultivator Advertising & Design
Production: Nonfiction Unlimited
Country: United States of America
Director: Stacy Peralta
Creative Director/ art director: Monte Mead
Creative Director/ writer: Tim Abare
Producer: Jim Shippee
DoP: David Morrison
Sound Design: Loren Silber
Agency Producer: Kent Smith
Post production: Company 3
Editor: Paris Patton
Production Designer: Beth Goodnight
Agency production co.: Sideshow Entertainment