Client: FCB Bridge2Fun
CD: Małgorzata Drozdowska, Agnieszka Klimczak
CEO: Rafał Baran
Producer: Roma Mirek
Production House: 4FUN TV
Published: July 2018
Synopsis:
When Creative Directors Małgorzata Drozdowska and Agnieszka Klimczak decided to return to FCB Bridge2Fun, the Warsaw agency celebrated by enlisting some of the biggest entertainment stars in Poland to create a short film showing what the team are really able to do. While it may not be singing and dancing, it is incredible and award-winning work.
FCB Bridge2Fun have created a star-studded film to welcome back Creative Directors Małgorzata Drozdowska and Agnieszka Klimczak to the fold as Creative Directors.
In the fun short film, stars including multi-award-winning actor Bogusław Linda, director Patryk Vega, actress and singer Patrcia Kazadi and outstanding music artist and businesswoman Kayah, discuss ways that they can find work for the Creative team. Singer Brodka, journalist Dorota Wellman and radio and television presenters Agnieszka Woźniak-Starak and Piotr Kędzierski also join the host of talent debating with CEO Rafal Baran, highlighting the agency’s impeccable reputation across advertising and entertainment in Poland.
The creative team of Drozdowska and Klimczak have been working together since 2004, creating campaigns for clients including IKEA, Lotto, Tena, Prima, Nivea, AXA, Nissan and Limitless in Dubai). During maternity leave they also founded a dollhouse company that became a designer phenomenon described by Huffington Post and selected by the Wallpaper as "one of the brightest beacons in the Polish design firmament".
As Creative Directors at FCB Warsa from 2014 to 2017, the agency won its‘ first Cannes Lion forPrima coffee. The next year brought Grand Prix at KTR. the most important Polish creative festival . In 2017, they won 2 Cannes Lions, while their project “Smart Bell“ was shortlisted among the 35 most innovative projects in the world at Cannes, also winning the 2 Grand Prix at the Golden Drum festival and metal at One Show. In the customer satisfaction survey of MMP 2017, the agency under their leadership became #1 network agency, gaining the highest marks on almost all dimensions.
Rafał Baran, CEO FCB Bridge2Fun said “I am very pleased that Agnieszka and Małgorzata accepted our offer. They are indeed a unique, effective and extremely creative duo. Each of them also has a personality that allows managing the creative process of the entire Agency. I am convinced that together we will provide an even better creative product for our Clients.“
Agnieszka Klimczak and Małgorzata Drozdowska added, “It sounds paradoxical, but although we are going back to our old agency, it opens completely new possibilities. FCB always had the ambition to offer a world-class creative ideas, but trough the merge with Bridge2Fun it also gained an extraordinary momentum and a clearly defined vision, combining advertising with entertainment. We can not wait to see results of this cooperation.“