| MIAF Awards 2013 | ||
|---|---|---|
| TV AND CINEMA ADVERTISING (CRAFT) | Best music | Bronze |
Advertising Agency: Slava
Client: Federal Agency of Publishing and Mass Communication, Russian Union of Booksellers
Creative director/Art director: Denis Lapshinov
Creative director/Copywriter: Victor Sokolov
MADS Interns: Julia Andriyanova, Inga Mirsanova
Account director: John Mark Fitzpatrick
Producer: Alexandrina Markvo
Production: Hype Pro
Director: Egor Abramenko
DOP: Maxim Zhukov
General producers: Murad Osmann, Ilya Stewart
Producer: Ilya Dzhindzharadze
Music: Vitamins feat. Fike
Music producer: Pavel Voloshin
DOP: Max Zhukov
Edit: Yuri Karih
Posters
Illustrator: Max Kostenko
Typography: Alex Matveev
Campaign results:
The impact of the campaign was overwhelming.
The whole campaign immediately became a hot topic on the Russian segment of the Internet and beyond. It was featured on the major TV channels’ news programs – NTV and Russia TV. MTV decided to air the film as a music video contributing to the massive free media achieved by the campaign