Advertiser: FEDEX
Agency: VML PROPAGANDA
Category: Animated
Copywriter: Mariana Mancia (Y/R)
Acount Manager: Rodrigo Gouvea (VML)
Creative Director: Silmo Bonomi (VML)
Copywriter: Humberto Pacheco (Y/R)
Art Director: Leonardo Brito (Y/R)
Motion: Tales Simon (VML)
Acount Director: Valeria Ordonhez (VML)
Creative Director: Nelsinho Botega (VML)
Creative Chief: Vitor Knijnik (VML)
Brief Explanation
The user sees a banner with a digital camera that has its timer blinking. The camera is facing the sky, not focusing on anything specific. At the moment the timer stops, the camera captures a FedEx airplane flying in the sky. Right after that we see the signature of the banner: FedEx Express. Always on time.