Advertiser: FEDEX CANADA
Agency: BBDO TORONTO
Category: Business Equipment & Services
Other Credits: Alter Ego
Executive Creative Director: Carlos Moreno
Account Supervisor: Christine Michalejko
Music: Grayson Matthews
Executive Creative Director: Peter Ignazi
Copywriter: Sean Atkinson
Account Manager: Steve Groh
Art Director: Shawn James
Agency Producer: Dave Medlock
Agency Producer: Anna Tricinci
Director Of Photography: Barry Parrell
Editor: Brian Williams
Other Credits: CGI: Aardman Animations
Other Credits: Colour: Erik Whipp
Account Supervisor: Jaya Gothi
Producer: Jeff Darragh
Producer: Liane Thomas
Animation: Legacy Effects
Editing Company: Posterboy Edit
Director: Peter Martin
Editor: Steve Macgregor
Brief Explanation
Most people think FedEx is only amazing at urgent shipping, when in fact, they also have amazing less urgent, freight and small business solutions, too. So, to let everyone know FedEx does more than just one thing really well, we created four commercials within one. Each scenario focuses on a genuine business need inherent to the characters featured, with a unique revelation that FedEx does that too.