Advertiser: FEDEX
Agency: BBDO NEW YORK
Category: Business Equipment & Services
Copywriter: Chris Beresford-Hill
Creative Director: Chris Beresford-Hill
Executive Creative Director: Greg Hahn
Producer: Holly Vega (Executive Producer)
Editing Company: Number Six Edit
Producer: Rick Jarjoura (Line Producer)
Director: Tim Godsall
Agency Producer: Tricia Lentini (Senior Producer)
Other Credits: Tom Jucarone (Sound Mixer)
Creative Director: Tom Kraemer (Senior Creative Directors)
Art Director: Dan Lucey
Chief Creative Officer: David Lubars
Account Supervisor: Andrea Derby
Creative Director: Dan Lucey
Editor: Jason Macdonald
Executive Creative Director: Mike Smith
Account Supervisor: Olivia Hereen
Copywriter: Tom Kraemer
Brief Explanation
In 'Social Media,' the boss of a small manufacturing company explains to his staff that in order to boost their social media presence he's hired his college-age son, Brock, and his buddies as senior social media strategists. A woman with a confused expression asks, 'Since we make radiator valves, wouldn't it be better if we let FedEx help us to expand to new markets?' Before the boss can reply, he's interrupted by a man throwing a mini-tantrum behind the window. Brock explains the man won an online contest to be CEO For The Day. The end card mentions that FedEx provides fast, reliable delivery worldwide.