Fiat: Car crusher

Credits & Description:

Fiat presents the new Fiorino campaign: the same leader as always. Just better.
A utility vehicle that combines both beauty and sturdiness: these were the elements that inspired the New Fiorino campaign, proving that a car used primarily for work can also be good-looking. To communicate the main internal and external changes in the car - which has been the leader in sales for 23 years now - the campaign occurred under the slogan "Fiorino, the same leader as always. Just better." Among its new features, the new version allows the owner to choose from four colors (white, black, silver and red), has a greater payload, and its all-new design is much more modern.
The campaign film underscores this change very well. Set in an industrial yard, an old Fiorino is completely demolished by a car crusher. Immediately afterwards we see a new Fiorino with its rear doors open as a forklift loads the compacted old model, conveying the message that "We fit in everything from the old Fiorino. And there was still room left over: for comfort, design, and even more space.”
The campaign was created by Fiat Agency, with professionals from Leo Burnett Tailor Made-São Paulo.
Campaign: "Car crusher"
Advertiser / Client: Fiat Automóveis S/A
Product : New Fiorino 2014
OFFLINE CAMPAIGN
Creative Vice-President: Marcelo Reis (Leo Burnett Tailor Made)
Creative Executive Director: Guilherme Jahara (Leo Burnett Tailor Made)
Creative Directors: Marcio Juniot / Pedro Utzeri (Leo Burnett Tailor Made).
Creative team: Pedro Utzeri / Rafael Genu (Leo Burnett Tailor Made).
Agency Producers: Celso Groba / Maria Fernanda Moura / Stella Violla (Leo Burnett Tailor Made)
Accounting: Pablo de Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi e Caio Perez (Leo Burnett Tailor Made).
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira e Fernando Bombonatti (Leo Burnett Tailor Made).
Planning: Marcello Magalhães, Tiago Lara e Rafael Camilo (Leo Burnett Tailor Made).
Artbuyer: Stella Crippa e Mauro Moura (Leo Burnett Tailor Made).
Client Approval: C. Belini, Lélio Ramos, João Ciaco, Malú Antônio, Sarah Albuquerque e Caroline Magalhães
FILM
Title
Producer: Zola
Director: Carlos Manga Jr.
Cinematography: Lito Mendes da Rocha
Editing: Alex Lacerda
Post Production: VFX Clan
Sound producer: Saxsofunny
Accounting: Tatiana Ornellas
Sound: Dewey Mutarelli
Producer: Dewey Mutarelli / Cezar Brandao
Sound Design: Cezar Brandao / Vitor Moretti
Voiceover: Marcelo Laham
DIGITAL CAMPAIGN
Chief Creative Officer: Fred Saldanha (AgênciaClick Isobar).
Executive Creative Director Eduardo Battiston (AgênciaClick Isobar).
writer: Alexandre Freire, Paulo Amaral e Eduardo José Campos de Araujo (AgênciaClick Isobar).
Art Director: Maicon Ricardo Pinheiro, Victor Britto (AgênciaClick Isobar).
Design: Renato Campana, Ricardo Gejão, Danilo Campos e Amanda Constantino (AgênciaClick Isobar).
Motion Design: Fabrício Ribeiro Lúcio (AgênciaClick Isobar).
Agency Producers: Priscila Moscovich e Carolina Florentino (AgênciaClick Isobar).
Web programming: Ronaldo Marciano(AgênciaClick Isobar).
Accounting: Cláudio Souza, Ernane Melo e Nathalle Péres (AgênciaClick Isobar).
Digital Project Management: Cristiano Ruiz, Isabela Fagundes Pereira e Beatriz Durlo (AgênciaClick Isobar)
Media: Rose Campiani, Guilherme Horácio, Barbara Moura, Cássio Maganha e Deborah Tavares (AgênciaClick Isobar).
Planning: Renata Bokel, Thiago Delfino, Armando Areias e Diana Lopes (AgênciaClick Isobar).
Metrics: Douglas Bocalão e Caetano Lacerda (AgênciaClick Isobar).
Technology: Rodrigo Navarro e Marcos Antônio Souza Dias (AgênciaClick Isobar).
Client approval: C. Belini, Lélio Ramos, João Ciaco, Malú Antônio, Sarah Albuquerque e Caroline Magalhães.