Fiat Film Car crusher by Direct, Isobar Sao Paulo, Leo Burnett Tailor Made Sao Paulo

The Film titled Car crusher was done by Direct, Isobar Sao Paulo, Leo Burnett Tailor Made Sao Paulo advertising agencies for subbrand: Fiat Fiorino (brand: Fiat) in Brazil. It was released in Mar 2014.

Fiat: Car crusher

Media
Released
March 2014
Posted
March 2014
Market
Industry
Art Director
Producer
Agency

Credits & Description:

Fiat presents the new Fiorino campaign: the same leader as always. Just better.
A utility vehicle that combines both beauty and sturdiness: these were the elements that inspired the New Fiorino campaign, proving that a car used primarily for work can also be good-looking. To communicate the main internal and external changes in the car - which has been the leader in sales for 23 years now - the campaign occurred under the slogan "Fiorino, the same leader as always. Just better." Among its ...

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