Brand: Fiat
Media: TV
Category: Automotive
Agencia: Made
Productora: The Maestros
Director Creativo: Sergio Sharpe y Fernando Sánchez
Director: Rodrigo Valdés
Director de Cuentas: Ernesto Rosillo
Clientes: Carlos Quezada, Jesús Gallo, Esperansita Bejnarowicz y Magalia García.
MADE presented the campaign "R is for Respect" for the new Fiat Sporting Line
Mexico, September 2015 - MADE, the ad agency led by Yosu Arangüena and Cristian Rocha, presented the campaign R is for respect for the launch of the FIAT SPORTING line. The new series consists of three models: F500 Sporting, Sporting Palio and Uno Sporting.
Under the concept R is for respect, the agency developed a campaign that highlights the logo "R" that is common denominator in all three models of the line. MADE reinforced the spirit and the sporty design of the new Fiat presentations. Creativity announces the different personalities of each of the models while emphasizing respect that arouse in everyone.
"The launch of the campaign R is for respect of Fiat was a very interesting challenge. We had to show a new side of the brand and make it clear that these cars have a totally sporty look and at the same time strengthen the enjoyment of driving these cars. It was a very rewarding job and we believe we have succeeded in conveying a clear concept and appealing to the public", said Sergio Sharpe, Executive Creative Director of MADE.