| Effie France 2017 | ||
|---|---|---|
| Ong | - | Argent |
Media: Web Film
Category: Public interest
URL: https://www.fidh.org/en/region...
Client: International Federation of Human Rights (FIDH)
Agency: We Are Social France
Country: France
TV Producer: Cécile Ousset
Creative Director: Thomas Guilhot
Copywriter: Aurélie Durand
Art Director: Fabien Gailleul
Group Account Director: Vincent Reynaud-Lacroze
Planner: Fabien Gaetan
Chief Executive Officer: Sandrine Plasseraud
Music + Sound Production: The production
Account Executive: Anthony Maio
Video editing: Mael Lenoir
Motion Designer: Dylan Regal
#StopThisMovie
THE ONLY MOVIE YOU WOULDN’T WANT TO SEE
FIDH (International Federation of Human Rights) and global social media agency We Are Social today launched a campaign centered around a shocking trailer to a fake movie to raise public awareness about the risk of a genocide in Burundi and call out to the UN to intervene before it is too late. The campaign “Genocide in Burundi” #StopThisMovie has been created by We Are Social France, to showcase a powerful message that if the situation in Burundi continues to deteriorate, this fictional trailer could become an actual real-life movie in the not so distant future. The only movie you wouldn't want to see.