Category: Public Interest, NGO
Media: Experiential/ Ambient
Brand: Fido
Agency: Taxi
Geo: Canada
Advertising Agency: Taxi, Montreal, Canada
Executive Creative Director: Jordan Doucette
Creative Director: George Giampuranis
Art Director: Etienne Bessette
Copywriters: Thibaut Delelis, Gary Watson
Director: Anthony Ayotte
Accounts: Emma Toth, Britt Garland
Strategy: Rafik Belmesk
Producers: Émilie Trudeau-Rabinowicz, Geneviève Boyer
Production Company: 1one Production
Published: June 2017
Description:
What happens when perceptions of sexual and gender identity are put to the test?
As a partner to Pride around Canada, Fido invited people to play a game and find out.