Category: Finance
Media: Film
Brand: Fifth Third Bank
Agency: Pereira & O’Dell
Geo: United States
Advertising Agency: Pereira O’Dell, San Francisco, USA
Chief Creative Officer: Robert Lambrechts
Creative Director: Kyle Jones
Design Director: Moses Kelany
Copywriter: Jonathan Carl
Art Directors: Rafaela Teixeira, Hien Le
VP of Production: Jeff Ferro
Senior Producer: Brian Stanley
Director of Project Management: Lindsey Anderson
Project Manager: Alysa Fukunaga
Senior Business Affairs Manager: Diane DeLisa
Business Affairs Manager: Christina Hadly
Group Brand Director: Natalie Nymark
Brand Director: Diana Wolff
Brand Supervisor: Anna Raynor
Brand Manager: Morgan Theis
Director of Public Relations: Molly Parsley
Director of Communication Strategy: Ashley Wells
Associate Director of Communication Strategy: Breanne Brock
Social Strategists: Damara Dikeou, Heather Wargnier
Senior insights / Data Strategist: Emily Kim
Community Managers: Ryan Phillips, Kaitlin Henning
Production Company: World War Seven
Director: Pete Marquis
Producer: Gunnar Clancey
DoP: James Champ
Executive Producer: Pete Thompson
Editorial / Finish: Cosmo Street
Editor: Zachary Winick
Assistant Editor: Jason Overbeck
Flame Artist: Shinya Sato
Post Producer: Kacie Gomez
Executive Producer: Yvette Cobarrubias-Sears
Color: Apache
Colorist: Steven Rodriguez
Sound Design / Mix: One Union
Engineer: Eben Carr
Executive Producer: Vickie Sornslip
Social Content: Barrelhouse Productions
Editor: Mitchell Hunter
Integrated Producer: Josh Diaz
Content Producer: Justine Mar
Published: July 2018
Synopsis:
This year, Fifth Third Bank (5/3 Bank) is testing the waters of a Shark Week sponsorship during Discovery Channel’s 30th anniversary of the highly-anticipated summer event which returned Sunday. The campaign resurfaces Fifth Third Bank’s popular “Fee Shark” which was first introduced in January 2018 by creative agency Pereira O’Dell. The mockumentary focuses on the titular fish that feeds on a strict diet of ATM fees. In the footage, a marine biologist, a surfer and a fisherman are interviewed about encounters they survived with the costliest of creatures. The short film will air during summer’s must-see week of shark programming on Discovery Channel, the Discovery Go app and Discovery’s Snapchat Show, “Shark Week on Snapchat,” in addition to being available on the Bank’s social media and YouTube channels.