Advertised brand: FIN Branding Group
Advert title(s): “Land of the free”
Headline and copy text: “To the land of the free. To the pursuit of happiness. To independence. To freedom of choice. To equality. There was a time when no one was offended by it. That time has come again. Fin. Electronic Cigarettes. Rewrite the rules.”
Advertising Agency: Cultivator Advertising & Design, Denver, U.S.A.
Agency website: [http://cultivatorads.com](http://cultivatorads.com/)
Creative Director: Monte Mead
Creative Director: Tim Abare
Art Director: August Sandberg
Additional credits:
Prod. Co./Post/Color: Futuristic, Denver
Dir.: Jasper Gray
Editor/Telecine: Jonnie Sirotek
Exec. Prods.: Sarah Liles, Brendan Kiernan
Line Prod.: Jason Stoval
Sound/Music: Arsenal Studios, Denver
Engineer/Composer: Dan Barnhart
Published: June, 2013
Short rationale:
FIN’s first-ever TV advertising shows its smokeless, tobacco-free e-cigarette as acceptable in places where smoking is not, specifically in a bar, bowling alley, diner, or the office. To comply with most brodcast channels’ guidelines, the spot is edited into “smoke” and “no smoke” versions. (FIN produces a vapor that quickly disappears, and which some broadcasters would not allow to be seen at all.)