Category (TV, Interactive, etc.): Digital
Launch date: 3/29/17
Title: Stop the Shame
Title: Addicts Hear Comments Cancer Patients Never Would
Brand: First Call
President/CEO: Susan Whitmore
Agency: VML
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, North America: John Godsey
Executive Creative Director: Aaron Evanson
Head of Production, North America: Tyler Smith
Group Creative Director: Dan Gier
Group Creative Director: Michael Eppelheimer
Group Planning Director: Emily Dore
Creative Director: Derek Colling
Creative Director: Michael Nishanian
Creative Director: Ben Carmean
Art Director: Katie Ess
Channel Director: Bill Patterson
Lead Technologist: Cliff Bardendsen
Technology Associate: Josh Herder
Solutions Architect: Karl Kedrovsky
Senior Art Director: Jared Krause
Senior Art Director: Sarah Rew
Senior Copywriter: Cara McDonald
Channel Supervisor: Kris McDonald
Channel Manager: Kaylee Oberzan
Senior Insights Analyst: Nikki Hardin
Campaign Program Manager: Rachel Mozena
Senior Channel Manager: Andres Ospino
Channel Manager: Jacque Lippert
Production Company: Plan A Films
Director: Chusy Jardine
Editing: 19 Below
Editor: Pete Meyer
Music Company: Genuine Music
Composer: John Ferreira
Audio: Sky Recording
Jim Schrader, Owner/Audio Engineer
One-paragraph Description:
A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to http://www.StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment.