RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The agency has also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand.
Title: Say yes
Category: Other
Client: First Choice
Agency: RKCR/Y&R London
Production: Blink Productions
Country: United Kingdom
Director: jonathan herman
Executive Creative Director: Mark Roalfe
Creative Director: Nicola Wood
Creative Director: Andy Forrest
Producer: Andrew Studholme
DoP: Simon Chaudoir
Agency Producer: Danielle Sandler
Business Director: Ben Caulfield
Photographer: Heather Favell
Editor: Joe Guest, Final Cut
Post Production: MPC
Sound Design: Tom @ Factory
Music Supervision: Native
Media agency: Mediacom
Social: 360i