Category: Entertainment & Leisure
Advertiser: FIRST LEAUGE
Product/Service: FOOTBALL COVERAGE
Agency: FUTURA DDB
Production Company: VPK, SLOVENIA
Date of First Appearance: Jul 6 2010
Creative Director: Zoran Gabrijan/Sašo Petek
Art Director: Andraž Filač
Director: Matjaž Ivanišin/Miha Mlaker
Account Manager: Maja Birsa/Petra Trontelj Pečnik
English Description
Our objective was to convince people, who daily monitor, breathe and live for football that is necessary to watch football matches in a stadium and also to convince them to buy an annual ticket.
With representing men's everyday life during the football season we wanted to show it is better they go watch a football match then to stay at home.
Our target audience were everybody that monitors football matches at home.