Category: Corporate Image
Advertiser: FIRST NATIONAL BANK
Product/Service: FIRST NATIONAL BANK
Agency: BOZELL
Production Company: MIGHTY FILMS , Venice, USA
Creative Director: Cliff Watson
Copywriter: Bryan Mohr
Art Director: Aaron Christensen
Agency Producer: Nan Pike
Account Supervisor: Nicole Frazier
Director: Phil Brown
Editor: Richard Unruh
English Description
Sometimes, you just have to get back to your roots. That was the driving thought behind First National Bank's latest campaign, "Born & Raised." Instead of promoting some product or some sort of special rate, First National wanted to focus on what mattered to them the most: their customers, their employees and their city. They wanted a campaign that demonstrated how connected they are to the community and how proud they are to be a part of its history ... and future.