Client: Fleet Farm
President & Chief Executive Officer: Derick Prelle
Chief Marketing Officer: Terry Brophey
Creative Manager: Kim Mathes
Marketing Strategy Manager: Gary Scray
Creative Agency: Laughlin Constable
Chief Executive Officer: Mat Lignel
SVP, Executive Creative Director: Ross Lowinske
SVP, Creative Director, Sr. Producer: Carrie Nygren
Associate Producer: Kate Fiorita
Senior Art Director: Dan Koel
Art Director: Tami Severinsen
Art Director: Cody Murri
Copywriter: Mikaela Balfany
Copywriter: Matt Portman
Copywriter: Conor McCann
EVP, Director of Account Service: Susan Stearns
Account Supervisor: Nicole Weber
Account Manager: Gabby Kailas
Chief Strategy Officer: Mark Carlson
Strategic Planning Director: Tom Curtes
Integrated Producer: Katie Picciolo
Production Company: Circle Pictures
Director: Robb Fischer
Producer: Sue Karpfinger
Editorial Company: HIVE
Published: July 2018
Synopsis:
Always Fleet Farm Season.
Fleet Farm, a retailer serving hardworking Midwestern families since 1955, is a full service supplier for every aspect of life – work, home or recreation. The new ‘Seasons’ campaign from Fleet Farm and its creative agency of record Laughlin Constable celebrates the idea that Fleet Farm has everything you need for every season of life.
The new campaign reminds you that it’s always Fleet Farm season — whether it’s strawberry jam season, blaze orange season, time to shovel the snow season, or your daughter really wants a new bike season. Fleet Farm provides everything you need for the jobs and joys of daily life. The campaign features real locations and real employees staying true to the brand’s deep Midwestern roots.
Fleet Farm currently has 37 locations across Minnesota, Wisconsin, Iowa and North Dakota, and has plans to open five new stores in Wisconsin and Iowa later this year. “We want to increase brand awareness and drive curiosity as we continue to expand into new markets in 2018,” said Terry Brophey, Chief Marketing Officer of Fleet Farm. “The Seasons campaign helps our brand to be top-of-mind and showcases our breadth and depth of product assortment.”
“Fleet Farm has always been a brand with incredibly passionate and loyal customers,” said Mat Lignel, President, CEO of Laughlin Constable. “As a result, while we’re seeing brick and mortar stores shutting down left and right, Fleet Farm is aggressively expanding, both off and online. The Seasons campaign connects emotionally to the Fleet Farm existing audience while educating potential new customers on what makes Fleet Farm so unique.”
The new campaign was created and produced by Hive, Laughlin Constable’s in-house production company. Lignel says, “We’re seeing a shift in how agencies create content. The Seasons campaign is a great example of how we’re leading the conversation to address the changing content and production needs of today.”