Category: Pharmacy
Advertiser: WALGREEN
Product/Service: FLU SHOT / PHARMACY
Agency: DOWNTOWN PARTNERS
Production Company: PARK PICTURES, New York, USA
Chief Creative Officer: Jim Schmidt
Executive Creative Director: Joe Stuart, Joe Stuart (Creative Partner )
Copywriter: Jim Schmidt
Art Director: Grant Simpson/Amy Ditchman
Agency Producer: Stacy Miller, Will Meyers (Executive Producer) Diane Mikita (Production Manager)
Producer: Nina Shiffman, Justin Pollock (Executive Producer) Jackie Kelman Bisbee (Executive Producer/Owner)D
Director: Lisa Rubisch
Editor: Angelo Valencia, Matthew Glover (Assistant Editor), Mark Anderson (On-Line Edit)
Sound Design/Arrangement: Jim Hoffman - Sound Engineer
Post Production: Lauren Scheuer (Producer), Melissa Thornley (Executive Producer)
Music: Peter Himmelman - Composer
Director Of Photography: Jac Fitzgerald
EditingCompany: Beast Chicago
Director Of Photography: Jac Fitzgerald
Editing Company: Beast Chicago
English Description
Everyone from drugstores to supermarkets is trying desperately to attract customers for their flu shots, high-margin products that also deliver foot traffic to stores. So Walgreens created a 30-second commercial promoting its flu shots. TV viewers ranked the 30-second commercial promoting its flu shots their favorite of all new spots in the month of September, according to research by Nielsen.