| Cannes Lions, 2015 | ||
|---|---|---|
| RADIO | MEDIUM: USE OF AUDIO TECHNOLOGY | SILVER |
| FIAP 2016 | ||
| Innovación en Medios | Televisión-Cine / Radio | Sol de Plata |
Client: FMA Brasil Insurance
Agency: Africa São Paulo
Country: Brazil
Director: Will Mazzola
Executive Creative Director: Alvaro Rodrigues
Chief Creative Officer: Sergio Gordilho
Creative Director: Diogo Mello
Art Director: Ricardo Matos
Art Director: Ana Novis
Copywriter: Otto Pajunk
Account Services: Fernanda Bertol
Project Manager: Monique Lima
Technology: BIZSYS
Production Company: Trator Filmes
Edition: Joao Pedro Costa Braga
Sound Design: Silence
Approved by/Client: Fernando Mendes de Almeida
Small parking accidents cause a lot of trouble for insurance companies. Parking sensors are something that help lower these risks, but in Brazil few cars have them, as they are an expensive extra.
How it works:
When a driver approaches a parking space, he sees a sign telling him to tune to a specific dial. As the car moves, proximity sensors installed in the parking space trigger a short-range FM transmitter to start sending beeps through the radio to guide that driver. When the car stops, an ending message says that they can always count on FMA Brasil Insurance to care for the car.
The simple technology was installed in parking lots at major shopping centers. Thousands of people were impacted during the campaign with a goodwill message/service from FMA Brasil Insurance. The company had a 37% increase of new visitors to the website and two major shopping mall groups are now implementing Parking Radio by FMA as a permanent service in their parking lots.